You are browsing the web and come across a video of a dog in a river. The beast, stuck in a piece of styrofoam, screams in terror as it is about to drift away.
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Suddenly, a boy appears and approaches the animal. Everything is accompanied by pleasant music. In another scene, the child manages to free the dog. All's well that ends well, isn't it?
However, what you have just seen is not not a rescue. It is a staging that jeopardizes animal welfare to entertain gullible Internet users. This is just one example among more than 5000 videos of the genre circulating on the net.
A scourge that is invading social networks
Several Youtubers, including PaymoneyWubby, which has a community of 1.1 million subscribers, have denounced these practices. < /p>
We hear him rebel against this type of content: “We see that it is the same dog in almost all the videos. They force him to put himself in danger for the click.”
People who produce this type of content also stage attacks between two animals. Predators are forced to attack prey. They are then violently pushed back by the person filming the video.
A report produced by Asia for Animals Coalition shows that videos that contain animal cruelty rack up around 5 billion views across all platforms. These can even be monetized with advertising.
Internet users do not hesitate to denounce these stagings to Facebook, YouTube, TikTok or Twitter. The problem is so great that moderation is not very effective.
Vice Newsreports that of nearly 440 videos reported to Facebook, at least 100 were still accessible.
How do I recognize a fake rescue video?
Look for signs of physical injury on animals.
Do animals appear multiple times on the rescuer's account?
Check if the name of the user who shares the video. It is a bad sign when it is not produced by a recognized organization.
How is the animal found? A rescuer never arrives on the scene by chance.
What do rescuers do to help the animal? Do they save it right away or do they take footage before taking action?
What is the description of the video? Organizations always put a lot of information under their content.
Katrine Johns has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Gal Post, Katrine Johns worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my email@example.com 1-800-268-7128