Employees at a Tim Hortons in Rimouski had a day they will never forget, rubbing shoulders with NHL stars Sidney Crosby and Nathan MacKinnon on Monday during the filming of a commercial that had been kept secret.
Joined at the filming location, Tim Hortons co-owner Simon-Pierre Bouchard explained that everything had been done on the sly for a few weeks.
A limited number of people had been notified of their presence. “We had to prepare our staff […] Our employees took on most of the roles of extras,” he says proudly.
Indeed, the secret had been well kept since only a few curious people looked at the equipment used for the filming from afar, before Journal Le Soir published an article on the web.
A large security perimeter has been erected around the restaurant to prevent fans of the former Rimouski Océanic star player and the Stanley Cup winner with the Colorado Avalanche from going to the filming location. . Moreover, the dealership was closed all day.
According to the information gathered, the advertisement which should be broadcast at the fall will highlight an event that marked the passage of “Sid the Kid” in Rimouski.
The tasty anecdote dates back to 2005. While the team was in the QMJHL playoffs, fans lined up outside the Coliseum and waited patiently in the rain to buy the precious tickets.
Noting the situation on his arrival at the amphitheater, the adopted son of the people of Rimouski did neither one nor two. He turned back to get coffee and donuts at Tim Hortons which he served himself to his fans.
“That's it, Sidney Crosby. The world sees the phenomenon on the ice. Me, I had the chance to know the extraordinary man that he is outside the ice,” says Yannick Dumais, who was responsible for managing the activities of the famous number 87 as an operations assistant. hockey with the Océanic.
A notice of search had also been made to find supporters who were present during this day.
Over the years, several restaurant chain concepts have featured Sidney Crosby and Nathan MacKinnon in advertisements to promote the release of hockey card collections.
< p>In 2015, the two athletes, as rookie drive-thru employees, surprised customers at a Tim Hortons in their native Nova Scotia.
This time it's the owners of the dealership in Rimouski who will benefit from this national visibility.
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Katrine Johns has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Gal Post, Katrine Johns worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my email@example.com 1-800-268-7128