Cultural revival of downtown Quebec: a promotion for show tickets

Cultural relaunch of downtown Quebec: a promotion for show tickets


To allow the cultural revival of downtown in this post-pandemic context, the City of Quebec is partnering with 11 presenters to offer free show tickets.

On November 23 and 24, the public will be able to obtain a free ticket with the purchase of a regular price ticket using a promotional ticket created for the occasion. 

The sixty shows concerned by this promotion will be revealed, as and when, over the next few days.

The participating presenters are as follows: Impérial de Québec, Le Diamant, Violons du Roy, Orchester symphonique de Québec, Opéra de Québec, Palais Montcalm – Maison de la musique, Théâtre Premier Acte, Théâtre Périscope, Théâtre Petit Champlain, Théâtre de la Bordée and Théâtre Le Trident. 

The City of Quebec is investing $207,000 for this promotion. The amount comes from an envelope of $5 million from the Government of Quebec.

It is calculated that 6,500 additional tickets will be offered to the public. Promotion details are available at

Reactivate Habits 

Thursday, in a press briefing, the mayor of Quebec, Bruno Marchand, explained that the attendance of performance halls in Quebec has dropped sharply because of the pandemic.

The attendance figures were 1, 2 million in 2019 compared to barely 250,000 in 2021.     

“We want to reactivate the habits of going to theaters and seeing shows,” explained Jonatan Julien, minister responsible for the Capitale-Nationale region, who was present at Quebec City Hall for the second time in two days.   

Mayor Marchand also pointed out that one in four culture consumers is reluctant to return to a performance hall. Hence the importance in his eyes of implementing such incentives. 

A major challenge

For his part, Christian Robitaille , president of Culture Capitale-Nationale et Chaudière-Appalaches (CCNCA), agreed that “for the presenters of the performing arts, the recovery represents a major challenge”. 

In addition to the effects of COVID-19, the labor shortage is also hitting the cultural field, especially for contract employees, he admitted.    

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