Elon Musk does not want to make Twitter a “hellish” platform

Elon Musk doesn't want to make Twitter an «hellish

UPDATE DAY

Elon Musk said Thursday, on the eve of a deadline for his takeover of Twitter, that he wanted to allow all opinions to be expressed on the social network, but did not want to make a “hellish” platform. 

It is “important for the future of civilization to have an online public square where a wide variety of opinions can debate in a healthy way, without resorting to violence”, he wrote in a message addressed to the advertisers.

“Having said that, Twitter obviously cannot be a hellish place open to everyone, where anything can be said without consequence,” he added.

Elon Musk has not yet officially finalized the acquisition of Twitter, but several signals show that the operation is underway and that unless there is yet another twist, the saga that has been going on for several months between the entrepreneur and the social network should come to an end.

The multi-billionaire notably visited the headquarters of Twitter on Wednesday and renamed himself “Chief Twit” on his profile – “twit” meaning “moron” in English .

According to the , the banks participating in the financing of the operation have also started sending the money.

And the New York Stock Exchange, where Twitter is listed, indicated in a notice that the action of the platform would be suspended Friday before the opening of the session.

Elon Musk is pressed for time: a judge responsible for settling a dispute between the two parties has given them until Friday to reach an agreement, failing which a trial will take place in November.

The operation has been dragging on since the announcement at the end of April of a $44 billion acquisition offer, reluctantly accepted by Twitter.

The entrepreneur sought to get out of it unilaterally at the beginning July, accusing the company of lying to him, but the company's board of directors filed a complaint. Elon Musk eventually offered to close the deal at the price originally agreed.

“Help humanity”

In his message to advertisers on Thursday, Elon Musk assures that he did not start the operation because it was “easy” or “to to make money”, but to “try to help humanity”.

Presenting himself as an ardent defender of freedom of expression, he has already indicated that he intends to relax moderation content, reigniting concerns about a possible resurgence of abuse and misinformation on the platform.

“There is currently a great danger that social media will split between echo chambers of the extreme right and extreme left, thus generating more hatred and division in our society,” he wrote in his message.

“In addition to respecting the laws, our platform must be warm and welcoming for all,” he adds, however.

Users should be able to choose what they see on the network “according to their preferences, in the same way that you can, for example, watch movies or play video games for all ages”.

It It is also essential, according to Mr. Musk, to show advertisements that correspond as closely as possible to the “needs” of Internet users.

Twitter “aims to be the most respected advertising platform in the world”, affirms- he.

Once the transaction is finalized, Elon Musk will be able to replace the members of the board of directors and the group's management.

The Tesla boss has also already told investors that he intended to eventually lay off almost 75% of Twitter's 7,500 employees, according to information published last week by The Washington Post.

“The easy part for Musk was to buy Twitter,” Wedbush analyst Dan Ives said in a note Thursday. For the richest man in the world, the challenge now will be to “repair this troubled asset”.

The operation will remain, according to this analyst, as “one of the most overpaid technological acquisitions” of history.