Canadians plan to spend the same or more on Halloween this year, according to the Retail Council of Canada (RCDC), but inflation and supply issues could disrupt consumer plans, says a expert.
“We know there's a crisis in several industries where people just can't get workers to come in, to ramp up manufacturing, to ramp up shipping […] due to the disruptions that have occurred during the pandemic ”, mentioned, in an interview with Global News, Tandy Thomas, associate professor of marketing at the Smith School of Business at Queen's University.
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So, because there are production slowdowns, there won't be as many sweets, costumes and sets on the shelves as in years past, believes Ms. Thomas.
“[Companies] must prioritise. Should we spend our crafting resources on our regular supplies? Or should we move away from that and risk running out of our normal products to just make Halloween candy? And so, there are compromises that these companies have to make,” explained the professor of marketing.
According to a RCC report, nearly one in two Canadians (44%) are preparing for October 31. We also note that 86% of Canadians plan to spend as much or more than last year on their Halloween purchases.
The CCCD study also revealed that 16% of people take it up to four weeks before October 31st. While it's a good idea to shop ahead, Tandy Thomas believes consumers could face higher prices due to inflation.
“Inflation will hit people so hard. they won't be able to celebrate like they are used to with the big costumes and the big bowls of candy,” she explained, adding that this comes at a time when everything is more expensive, which “will put people under strain.”
Although Canadians expect to spend more this year, some households will need to be creative due to higher prices. Some may have to reuse their costumes from years past, says Professor Thomas.
Katrine Johns has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Gal Post, Katrine Johns worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my firstname.lastname@example.org 1-800-268-7128