Keurig Dr Pepper Canada acquires Atypique beverages

Keurig Dr Pepper Canada acquires Atypique beverages


Keurig Dr Pepper Canada announced on Thursday the acquisition of Atypique beverages from the Quebec company Agro-Biotech, which specializes in the production of alcohol-free cocktails. 

< p>The terms of this acquisition, which should be concluded at the beginning of the fourth quarter, have not yet been disclosed by the two partners.

The agreement provides for collaboration between the two companies in the beverages to accelerate brand growth thanks to Station Agro-Biotech's expertise and KDP Canada's solid sales network.

With the addition of the Atypique brand, KDP Canada is strengthening its position in the low-alcohol beverage category which sees a 17% increase in sales in 2022.

“We strongly believe in innovation as a driver of growth for our entire hot beverage portfolio and cold to meet the ever-changing needs of AC consumers. nadiens,” said Olivier Lemire, President of Keurig Dr Pepper Canada.

“This partnership represents an exceptional opportunity to work with a leader in the beverage industry to ensure a successful future for the brand. Atypique and establish itself in the category of non-alcoholic cocktails and spirits in Canada”, reacted Jonathan Robin, president of Station Agro-Biotech.

“Atypique was a precursor of non-alcoholic cocktails here and holds the potential to be the favorite product of Canadians, not just Quebecers,” added Étienne Boulay, co-founder of the Atypique brand.