Kim Kardashian launches private equity firm

Kim Kardashian launches private equity firm

UPDATE DAY

After reality TV, make-up or sculpting underwear, Kim Kardashian announced on Wednesday that she was embarking on a new sector by creating the private equity firm SKKY Partners. 

The American star, who rose to fame with the show Keeping Up With the Kardashians, co-founded the company with Jay Sammons, an expert in the industry, a- she tweeted.

She will also work with her mother, Kris Jenner, another figure on their reality show, “who will be a partner in our business,” said Kim Kardashian.

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SKKY Partners has “consumer products, e-commerce and digital commerce, media, hospitality and luxury” as its target sectors, according to a post on the company's Instagram account.

Keeping Up With The Kardashians, a must-watch reality TV show that concluded in 2021, followed the daily life of this wealthy Los Angeles clan.

The family has since jumped on the streaming bandwagon, boarding the Hulu platform for a new show with a very similar concept.

At 41, Kim Kardashian has turned her celebrity into a business empire, with makeup line SKKN by Kim and underwear brand sculpting Skims.

His fortune is estimated at $1.8 billion by the specialist magazine Forbes.

Jay Sammons, a former head of the fund of investment Carlyle Group, told The Wall Street Journal that they reached out to Kim Kardashian and Kris Jenner this summer about starting this venture.

“The most exciting part is talking to these founders and understanding what is their dream”, explained Kim Kardashian to the New York media, affirming that his company intended to make its first investment before the end of the year.

Contacted by AFP, SKKY has not yet responded.