More expensive for downhill skiing this winter in Quebec

More expensive for downhill skiing this winter in Quebec

UPDATE DAY

It will be necessary to spend more to start down the slopes during the next alpine ski season in Quebec since increases are to be expected. 

« In general, we can expect an increase. Depending on the type of resort, the ski ticket will cost 3 to 10% more expensive this season,” said Josée Cusson, communications and marketing director at the Association des stations de ski du Québec (ASSQ). 

“Ski resorts, like all industries, have to deal with inflation and rising operating costs […]. We are not immune to labor shortages either. We also had to make a lot of adjustments to the level of salary offers in the last year, while improving the attractiveness of the sector by investing in several infrastructures,” she underlines.  

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According to Ms Cusson, ski resorts had to be “creative” to limit price increases as much as possible. 

At the Massif de Charlevoix, for example, increases do not exceed 5%, according to Nicolas Racine, Executive Vice-President and General Manager of Groupe Le Massif. 

“These are adjustments that are rather – I would consider – minor on their own. ” 

For example, a day ticket during the week to ski at the Massif de Charlevoix is ​​$114.50 compared to $109 last year. On weekends, skiers can expect to pay $129.50 this season instead of $125.

“Like last year, we offer alternative solutions and products with attractive pricing. In presale, someone who bought a 5-day pass could ski Le Massif for less than $100 a day. »

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“We are continuing to make improvements to our mountain this year. Everything else must follow. It's not just a matter of pricing,” said Mr. Racine.

Ski resorts in Quebec generate economic spinoffs of $870 million a year.

Nearly 33,000 direct and indirect jobs are associated with this industry. 

The other ski resorts contacted by Le Journal did not respond to our interview requests.