'Most trusted network in the country': class action lawsuit against Rogers for misleading advertising

“Nation's Most Trusted Network” Class Action Lawsuit Against Rogers for misleading advertising


All Quebec customers of Rogers, Fido and Chatr could participate in a class action against the Canadian telecommunications giant, following the major outage last week.

Quebecers victims of the Toronto company could receive monetary compensation, according to the request for authorization of class action filed Monday in the Superior Court.  

However, the request is not based solely on the inconvenience caused by the breakdown. Rogers has also been accused of misleading advertising. 

“As of July 8, 2022, Rogers management instructed its stores to remove any advertising containing the reference 'Get on Canada's Most Reliable 5G Network” from its stores”, can we read in the document filed by Joey Zukran, of LPC Avocat Inc. 

The action therefore also targets the slogan of the “most reliable network in the country” .  

Representative of the claim, Arnaud Verdier, argues that Rogers' request to its retailers to remove the slogan is an admission of guilt; that this is misleading advertising.  

In addition to having neutralized the 9-1-1 network, the Canada-wide blackout caused significant monetary losses to many businesses since those -they were unable to make credit and debit card transactions if they are Rogers customers. 

The action is still not authorized and may be here the end of the year.