Quebec products: Jean Coutu and Brunet join the initiative

Products of Quebec: Jean Coutu and Brunet join the initiative


The Jean Coutu and Brunet drugstore networks, both belonging to the METRO chain, have joined forces with Les Produits du Québec to make it easier to find local products on the shelves.< /strong> 

The Products of Quebec, Made in Quebec and Designed in Quebec certification marks will be visible in the coming weeks in Jean Coutu and Brunet pharmacies as well as in METRO and Super C grocery stores. .

“This partnership will allow us to offer customers the products they are looking for and to continue to support local businesses while contributing to the socio-economic activity of the regions where we are present”, underlined Thursday in a press release Josée Houle, vice-president of marketing for Jean Coutu and Brunet.

Supported by Quebec, the organization Les Produits du Québec aims to promote Quebec products through a separate certification mark. Nearly 20,000 products have already obtained this designation, according to Elfi Morin, general manager of the organization Les Produits du Québec.

This designation is in addition to those of Aliments du Québec and Aliments préparatoires in Quebec, which are already in place in the METRO and Super C brands.