Sponsor dissociates from Hockey Canada

Sponsor dissociates from Hockey Canada


Scotiabank chose Tuesday to suspend its sponsorship of Hockey Canada, the federation being at the heart of an alleged case of sexual assault which it allegedly covered up by an out-of-court settlement with the victim alleged. 

Consequently, the name of Scotiabank will not be announced during the next Junior World Championship in August or during activities parallel to this event. 

The financial amount initially planned for this purpose will instead be to an aid fund supporting access to hockey for all and to the Women's World Championship. A donation will also be made to the Canadian Women's Foundation, an organization supporting women victims of violence.

In a press release posted on Twitter in the morning, the president and chief executive of the financial institution, Brian Porter, said he expected to see the organization concerned take the necessary steps to ensure that its players, employees and other individuals working for it respect others, while promoting an improved corporate culture. 

Increased collaboration with the federal government and its entities is also requested.

“Like many of you, I felt challenged by recent reports of an alleged assault involving young ambassadors for our sport in Canada.

“This behavior is contrary to the values ​​and beliefs that hockey represents, as well as those we encourage at Scotiabank,” he said.

“As hockey fans and sponsors, we believe we have a responsibility to contribute to positive change in the sport,” he continued. We are committed to ensuring hockey is accessible, inclusive and safe.

“It means holding people and organizations like Hockey Canada accountable the way Scotiabank is to its customers, employees, partners and community members.”

Not at all convincing

Earlier this month, the leaders of the national federation presented their version of the facts to a Canadian Heritage parliamentary committee and their arguments convinced little of people. 

The case behind the turmoil is a sexual assault that a woman allegedly suffered from eight members of the Junior Team Canada in June 2018, on the sidelines of a gala in London.

Sports Minister Pascale St-Onge said she was unimpressed by the representatives' remarks to the committee and suspended funding for the organization until compliance with certain conditions, including membership in the Office of the Sport Integrity Commissioner and the production of a report detailing the means and undertaken to implement the measures required by federal authorities.