Taylor Swift's new album achieves unprecedented success in the digital age

Taylor Swift’s new album achieves unprecedented success in the music industry ;&digital era


Albums stop selling because of online listening platforms? Go tell that to anyone other than Taylor Swift and her millions of dedicated fans. Since its release on October 21, copies of Midnights have been flying like it's still 1990 and the American star has been making headlines at every day. Here is a summary of the last ten days on planet Swift.  

Records, records, more records

The list of records broken by Midnights is too long to list them all. Here are a few that defy belief. In its first 24 hours of existence, Midnights smashed three marks at Spotify, including Most Streamed Album and Most Streamed Artist in a Day. 

The most awesome are sales figures. According to Billboard, 1.578 million copies of Midnights were sold in one week in the United States alone, including 575,000 vinyls and 395,000 compact discs. No artist has sold so many vinyls in a week since the firm Nielsen compiled data… in 1991.

Will Quebec see it?

Such success calls for a tour. What Taylor Swift has confirmed. Four years after the end of the Reputation tour, yes, she will return to sing on the great stages of the world. Where and when is still to be determined, but expect Taylor Swift to hit the road again in 2023. 

It is to be hoped that Quebec, where she sang only twice at the Bell Center in Montreal, in 2011 and 2015, can find a place in her schedule. 

Taylor Swift during of his visit to the Bell Center in 2011.

With Bono?

Few artists would refuse to associate themselves with a planetary idol of the stature of Taylor Swift. Even Bono, one of the biggest rock stars of the last half-century, might be interested. 

In a recent appearance on The Graham Norton Show, a talk show TV in the UK, the two stars let the possibility float. “We haven't worked together yet, we'll talk about that later,” Swift said, before Bono confessed to being a Swiftie. 

One word too many < /h3>

Everything is perfect in the professional life of Taylor Swift, or almost. Last week, the singer had to remove the word “fat”, which appeared in the music video for the song Anti-Hero, after being accused of fatphobia on social networks. 

A new version of the music video has been uploaded to YouTube and Apple Music.