Toto Wolff becomes ambassador for Bombardier

Toto Wolff becomes ambassador for Bombardier


The Quebec company Bombardier announced Thursday that it has introduced the director of the Mercedes team in Formula 1, Toto Wolff, as its new global ambassador. 

In addition to his sporting position, the Austrian businessman is one of the team's co-owners and is its chief executive. In a press release, he explained that he has been a Bombardier customer for 15 years, he who is called upon to travel frequently around the world.

“I appreciate and admire the exceptional level of quality and the constant innovation that characterizes Bombardier,” said Wolff. Bombardier shares my enthusiasm for high performance and often fuels it, and I look forward to bringing my activities to Bombardier to represent this extraordinary brand to the world.”

The 50-year-old will support notably the “Challenger” and “Global” business jet ranges, as well as the EcoJet project. In his role as ambassador, Wolff will highlight the work in “turnkey improvement, refurbishment and upgrade services” of Bombardier's service centers.

Already well established in Europe and in North America, the company recently opened its centers in Singapore and Melbourne. It will continue its expansion by soon inaugurating facilities in London and Miami.

In Formula 1, the Mercedes team was constructors' champion from 2014 to 2020, being notably driven by the six titles of the drivers of the Briton Lewis Hamilton.