Tourism: the Îles-de-la-Madeleine continue to grow in popularity

Tourism: the Îles-de-la-Madeleine continue to grow in popularity


Tourist traffic in the Îles-de-la-Madeleine from June to September increased by 17% overall compared to 2019, the pre-pandemic year, to reach a new record of 73,600 visitors. 

In a context of the archipelago's fragile environment and labor shortage, the local tourism association is pleased that 70% of growth was recorded out of season, in June and September, while that the number of visitors has leveled off for many years in the heart of summer. “Quietly, we manage to flatten the curve between the low and the high season, underlines the director general of Tourisme Îles de la Madeleine (ATR) Michel Bonato. We can have a lot more visitors, as long as they don't all come in July!”

Moreover, the ATR notes that the growth in tourist traffic comes mainly from entries by aircraft, the percentage of which has increased from 20% in 2019 to 40% this year.

This increase is partly due to the fact that the CTMA, which manages the ferry service to the Islands, is trying to stabilize the number of visitors in July and August, by controlling the number of trips to the archipelago.

The new provincial $500 airfare program for regional travel was also a factor in the increase in the number of air entries, which notably jumped 410% in September.< /p>

Moreover, Mr. Bonato intends to recommend a modification of the program so that it can favor the spreading out of the season. “We want to recommend to the Government of Quebec to withdraw its $500 tickets throughout Quebec for the months of July and August, which are very seasonal, but that we increase this rate of assistance a little to really make people travel. off-season people, why not in October and November, April and May”, he argues.

Note that the tourist traffic data compiled by the ATR excludes the more than 7,000 international cruise passengers who landed in the archipelago, between April 23 and October 30.